Jonathan Wareham, Project Consortium Board Member and Dean of Faculty and Research at ESADE, explains how ATTRACT’s breakthrough scientific technologies will impact society.

Prof. Wareham will be the Principal Investigator leading ESADE Business School’s strategic involvement in ATTRACT. Business and innovation experts from ESADE will carry out an evaluation of the implementation of ATTRACT and report on its sustainable continuation and scale-up. ESADE will also run the Young Entrepreneurs Pilot together with Aalto University, which will allow talented business students to work with scientists on finding potential applications for their breakthrough technologies.