ATTRACT online conference report: Igniting the deep tech revolution

ATTRACT online conference report: Igniting the deep tech revolution

On 22-23 September 2020, the EU’s ATTRACT project brought its innovation ecosystem together for an online conference. The goal: To help ideas in deep tech get out of the lab and into the marketplace.

This report summarises the ATTRACT project flagship event held online on 22-23 September 2020. It provides highlights of the conference’s keynote speakers and how the ATTRACT deep tech ecosystem is reshaping open innovation in Europe.

The report also examines ATTRACT’s new technologies and first phase results, and offers an in-depth look at how to prepare the next generation of deep tech business leaders, how to overcome obstacles to deep tech finance, and how deep tech will transform the future of science.

What you’ll find in the ATTRACT report:

  1. Of research, innovation and ATTRACT
  2. ATTRACT and the deep tech ecosystem
  3. Under the microscope: a close look at ATTRACT
  4.  How deep tech will shape the future
  5. Deep tech will transform science
  6. Preparing the next generation of deep tech business leaders
  7. Overcoming obstacles to deep tech finance
  8. What’s in ATTRACT? A look at some of the projects

Download the report:

ATTRACT Online Conference report: Igniting the deep tech revolution!

Brochure by Science Business Publishing Ltd.


Big research organisations and experts in business management have been working together in the EU-funded ATTRACT initiative to co-create a European deep tech ecosystem for detection and imaging technologies. This is a new European model of open innovation that can become an engine for jobs and prosperity. For two years, 170 projects were each awarded €100,000 of funding and mentorship by ATTRACT to develop disruptive ideas and turn them into viable commercial applications. Interdisciplinary teams of students from across Europe (led by Aalto and Esade Business School) applied design-thinking methodologies to turn some of ATTRACT’s breakthrough projects into valuable products and services.

Participants in the ATTRACT conference explored how these technologies could revolutionise global markets and society in diverse disciplines (such as healthcare, biotech, robotics, and self-driving cars) in the upcoming decade. Funded by the European Union’s Horizon 2020 programme, ATTRACT aims to help revamp Europe’s economy and improve people’s lives by creating products, services, companies, and jobs. The ATTRACT project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 777222.

Media contacts:

Virginia Mercouri, Media Advisor
Tel.: + 32 489 095 044

Vicenç Moliné, Media Relations
Esade Business & Law School

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