ATTRACT project Random Power wins Startcup Lombardia competition

ATTRACT project Random Power wins Startcup Lombardia competition

The ATTRACT project Random Power, coordinated by physicist Massimo Caccia (Università Degli Studi dell’ Insubria), has won first place in the Startcup Lombardia competition’s Information & Communication Technology category. The prize was €25,000 and the right to compete in the upcoming national phase.

Organised by universities and incubators from the Lombardy Region in Italy, this competition promotes the birth of new high-potential companies, developed, hosted or linked by collaborative relationships with Lombardy universities and university incubators.

“We were required to write a business plan, an executive summary, a 5’ long pitch that we shaped & reshaped a number of times; we attended training courses and had a consultant from Deloitte assisting us. And we made it!  A great recognition, visibility and a confirmation that gave us confidence. By now, we move on to the national phase, taking place late November, early December” – Massimo Caccia

Random Power was created to generate, distribute and enhance unpredictability, in the form of infinite ribbons of bits, 0s and 1s of an absolutely random sequence. Not a game, but the basis of inviolable cryptographic keys. The project was born as an act of “serendipity”, during the characterisation of innovative light sensors of very high sensitivity on which the group led by Massimo Caccia works by developing tools to “see” the dawn of the Universe and the footprint left in the zoo of elementary particles.

To learn more about Random Project visit their showroom page


Big research organisations and experts in business management have been working together in the EU-funded ATTRACT initiative to co-create a European deep tech ecosystem for detection and imaging technologies. This is a new European model of open innovation that can become an engine for jobs and prosperity. For two years, 170 projects were each awarded €100,000 of funding and mentorship by ATTRACT to develop disruptive ideas and turn them into viable commercial applications. Interdisciplinary teams of students from across Europe (led by Aalto and Esade Business School) applied design-thinking methodologies to turn some of ATTRACT’s breakthrough projects into valuable products and services. The ATTRACT project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 777222.

Media contacts:

Virginia Mercouri, Media Advisor
Tel.: + 32 489 095 044

Vicenç Moliné, Media Relations
Esade Business & Law School

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